These series of guest posts are written by the teams attending the Tetuan Valley Startup School Fall edition. The Orange team, formed by Emilio González and Paco Fernandez, is presenting their project, azenik.
Everyone knows only a few years ago we were able to live without mobiles and E-mail. Companies had to wait several days to get some files sent by courier. Notebooks, Blackberries, Twitter, blogs, Web 2.0, virtualization tools didn’t exist. I remember the first day I went to my company headquarters in Stuttgart – Germany, carrying a notebook (with a CAD/CAM software application installed on it). My colleagues were laughing for a while. They didn’t have any notebooks yet, and they didn’t think that was a solution but only a toy.
In the last years, the Internet and Web 2.0 has been a real revolution. A lot of technology resources are available to everyone. The point is, how to know about them, and how to find the right-useful solution easy and quick. The final user (a small company in our case) needs to understand the usefulness of all these IT stuff. That is our target. They are not IT specialists. They all are so busy with their day-to-day problems that they have no time to deal with IT.
We consider confidence and reliability as key factors both in business and private life. But a usual mistake in ultra-small companies is, attending to confidence, delegate IT stuff to family or neighbors or friends of friends (E.g.: the brother of my grocer). And here we are! Which is the right way to let them to find the right solution? You’ll see my friend, we are working on it.
To finish today, some help in how to manage with the first steps in entrepreneurship: the book of Sergio Fernández, “Vivir sin jefe”.





