These series of guest posts are written by the teams attending the Tetuan Valley Startup School 2010 Spring edition.
In this post from the InternSwap team, formed by Miriam Wohlfarth-Bottermann and Audrey Linares. You can keep up-to-date with InternSwap progress on their twitter (@InternSwap), website and Facebook fanpage
Ok let’s say you have a website, where you are promoting your product you want to sell and you have a company blog where you are writing about your product development, extra features, product updates, company philosophy … and so on.
Of course the reason to write about all these things is, to build a personal knowledgebase, share your experience and communicate with your costumers. So having a regularly updated company blog combines all three goodies in one, but why not make a bit more effort and include a forth goody and increase your website traffic by SEO?
How to make a Blog entry more profitable by writing an article SEO optimized
- Chose a topic eg. “Finding an Internship”
- Specify your content by adding “Finding an Internship in Barcelona”
- Specify more: “Finding an Internship in Barcelona in Marketing”
- Create a interesting Headline: “How to find an Internship in Barcelona in Marketing”
- Identify more relevant keywords/keyword combinations with the help of Google Keyword Tool
- Decide on a certain amount of keywords you want to use (an article should have a keyword destiny of 4-7% àmention your keyword 4-7 times within 100 words)
- The first sentence/paragraph is of extraordinary importance to Google (try a long sentence with keywords)
- Search engines favor keywords and phrases appearing right at the top of the page (the top 25%)
- Include your keywords in your:
- URL, erase unnecessary words in URL and never change URL once published!
- Anchor text links, don’t use: See here!
- Image filenames, always include keywords in files you upload
- Alt tag: describes your image to search engines
- Title tag: additional information, appears by hovering over an image
- Do the effort to create a extra optimized text for your meta description (use the AIOSP or Head Space WP Plug-in) and include KEYWORDS
- Title Tag: Max. 60 characters
- Meta-Description: Individual summary of the page (a sales message, a teaser, a call to action…) 100 to 150 characters
- Use H1 –H3 for headlines
- Mark Keywords bold, change your CSS code in your template, so they don’t appear bold on your frontend
- the code that makes it work is: {font-weight:normal; } b {font-weight:normal; }
- Link old articles to new ones and vice versa
- Analyze your on site SEO performance with tools like:
- Website Grader
- Google Analytics
- Google Webmaster Tools
We hope your costumers will find your valuable content much easier now and your sales will increase!
