Advertisers are constantly looking for new ways for being more effective and reaching a more specific target and, if possible, spending less money. Thus the great interest of advertisers for the so-called “geo-local” applications, that provide a contextual experience to final users, that is “their” target. Experts are detecting a boom in applications that use users’ geographical position, like Foursquare, to provide contextual messages. On the technical side, we will soon also see a boom in geolocation APIs (communication interfaces) that facilitate the creation of such applications. One example is Veryplace. The future of the Internet is mobile, of course. And geo-localized application will probably be the most important part of that, since they can provide real value to advertisers. That’s why we created PosteD, a useful application that will help people better organize their time, banking on geo-localized alerts that will help them forget nothing. And of course it will help advertisers provide contextual message when they really matter. Stay tuned for more news!
One of these ways is banking on local advertising. Why local? If you manage to communicate or promote your services directly on the PoP (Point of Purchase) you bet it can be really effective. Of course, you can do this primarily if your target is carrying some sort of communication device. Like a smart phone.
PosteD: Think locally, act locally
These series of guest posts are written by the teams attending the Tetuan Valley Startup School 2010 Spring edition.
In this post from the Posted team, formed by Marcello Rinaldi and José Martín, are presenting their project. You can keep up-to-date with Posted progress on their blog, twitter (@postedpro) and website
