These series of guest posts are written by the teams attending the Tetuan Valley Startup School 2010 Fall edition. This post is from the toolme team, formed by Pedro Fraca Tarancón.

As everyone knows the product development model is not the best way to introduce a new product/service to the market. Steven Blanks talks about Customer Development Model, this model is centered on the early customer talk instead spent time developing a product that customer don’t need or does not fit customer needs.

Here in toolme we need to know features that customer needs to build our products. And we think that, before we build a product/service we must talk with potential customers/users.

You can use several ways to get customers feedback: phone, door to door, mail, advertising…. We believe in web technologies to do it, and is exactly what we did. It ss a cheap way to get fast and early stage feedback.

We need:

• Online survey platform (i.e. google documents, monkey survey….),
• Potential Customer/Users mails or another way to establish contact. I recommend to use an active linkedin group.
• A present for one of the polled customer/user. With this we attract more users.

Now it is time to wait for responses and analyze data.

I will write here the response rate and percentage soon.