These series of guest posts are written by the teams attending the Tetuan Valley Startup School 2010 Fall edition. This post is from the Control+Ad team, formed by David Pedroche.
Today I was surprised by some strange campaign that we detect in Control+Ad.
We saw some ad that look like one Mercadona ad into thepiratebay.org 
At first sight we thought that Mercadona put some advertising into Piratebay but as much as we look into this campaign much look like other company movilium used Mercadona image to get users.
Promotion url destination was http://1mercadona.todo-premios.com/ nothing in mercadona.es servers and legal conditions are hosted in http://www.movilium.com/
Looking this promotion we can confirm that our product Control+Ad Black list is necessary for advertisers.
Using Control+Ad Black list Mercadona could have gotten this info automatically.
That his brand image is related to Piratebay.
That this campaign is linked to todo-premios.com in case they don’t know about this campaign.
And using our consulting services we can help Mercadona in case they need help in a possible reclamation against movilium in case that movilium is using mercadona´s brand to make his campaign improperly.
Is unacceptable that brands like Mercadona associate his image to sites like Piratebay, as soon as we remove this kind of behaviors, advertisers will increase his trust on internet making a friendly environment for his campaigns.
