These series of guest posts are written by the teams attending the Tetuan Valley Startup School 2010 Fall edition. This post is from the mycompra team, formed by Eduardo de Juan, Robert Isaac Aguilera, Luis Manuel Pérez, Juan Marí & Antonio Encinar.
The newest devices (tablets, smart phones) coming from tech companies are changing the world dramatically, and customer perception is a game that not everyone can play. Actually, industries such as information services (news paper/editorials), entertainment (TV/film/music) are loosing money and their income statements are suffering. Indeed some of them are mutating business models in order to be competitive in the market.
Nowadays, customers are changing their habits of consumption: they want on demand content and services free of charge, new access to distribution channels, and much more facilities that allow people to obtain free time to do whatever they desire. For that reason a network of business are being created to adapt this change, based on the new tech evolution.
Some consultant firms affirm that more than five different devices will connect through Internet by 2020. In fact, we have several kinds of laptops, more than seven different tablets and a variety of smart phones available in the market, which can support this hypothesis. So, everyone could have a big network at home, an intelligent fridge that could buy for you at the convenient supermarket, charging it to your savings account or credit card and deliver to your place, all managed by a small device such as your mobile phone.
Worldwide supermarkets and fashion brands are applying concepts really similar like Amazon, eBay and Dell, in which everyone can pick one or several products for one or various supermarkets or stores, using devices like those mentioned before. But, these brands and supermarkets are passing trough a reality gap, in which customers are afraid to buy goods or clothes without touching or seeing how the products look. However, in time of crisis, customers are frightened of losing their jobs, so, they are looking forward for the best way to customize every second in their life and invest time in their families.
But now we have to ask ourselves, could these new devices change our behavior? The intelligent fridge is part of a science fiction movie? Or, are we living in a disruptive world lead by machines? Believe it or not, we are close to seeing it soon.
mycompra Team
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