Tag Archives: start-up

ALL FOR ONE AND ONE FOR ALL!

These series of guest posts are written by the teams attending the Tetuan Valley Startup School 2012 Spring Edition. This post is from the www.mituyuu.com team, formed by Carolina Rojas, Chandini Jeswani and Ángela M. Rojas

With the current economic crisis, people losing their jobs, a growing distrust in banks and institutions, people began to search for new forms to collaborate between each other and try make business out of the conventional manners.ALL FOR ONE AND ONE FOR ALL!

What began in the early XXl century with a photographer trying to sell her work, filmmakers trying to produce their movies, developers looking for a way to create new features, share and maintain their applications, ends in an important tendency; nowadays, there exists a successful way to share work among professionals (Crowdsourcing, see video here) and the platforms to find investment for any kind of project (Crowdfunding). Like governments or NGO´s find helpful donations in the crowd, people also hungry for investment or for investing in new projects finally find a cool way to do it.

So what do you need? Just an idea. Post it on a crowdfunding platform, get funded and of course make your idea a reality.This is definitely a good way in which startups can face investing problems.

Crowdfunding has also become a business; these companies work as intermediates between projects and investors charging a fee over the investment. Is some kind of primitive bank. But the impòrtant thing is that people have here a good opportunity to collaborate collectively whether as a philanthropic donation, some kind of loan with negotiable interest rates or an investment which involves a some participation in the project as a return.

85% of the crowdfunding platforms are in North America and Europe (some famous platforms are kickstarter, Indiegogo, startsomegood or crowdcube).  Here in Spain you can find a total of 13 platfoms where you can share your big idea and find investment. So, startupers, when friends, family and fools investment option became extinct, you can have your chance in crowdfunding. Here are some Spanish platforms:
Partizipia, Verkami, Lanzanos, Fandyu, Volanda, Injoinet, Kreandu, Goteo, Seedquick.

The Reality of Social Media for Start-ups

These series of guest posts are written by the teams attending the Tetuan Valley Startup School 2011 Spring edition. This post is from the ReeCo/Quurl team, formed by Chris Randolf Timuat and Chi-fung Kam.

Many start-up entrepreneurs believe that simply having a Facebook Fanpage and being active in Twitter are all you need to get the word out about your business.

Nothing further than reality. In order to fully benefit from Social Media, one must fully understand the real implications of Social Media.

But what is exactly Social Media, and how can it help my start-up?

The answer might shock you…

“We are not seats or eyeballs or end-users or consumers. We are human beings -and our reach exceeds your grasp. Deal with it.”

That´s the preamble of the Cluetrain Manifesto, which is a list of tenets about markets and PEOPLE in the online world.

The first implication is that online folks don´t want to be advertised to (at least in the conventional way). So how do we tap these consum… I mean human beings? Well, through conversations.

Real conversations with real people. So forget about the typical phony and impersonal corporate / PR message. And instead talk to them about things they care about. Talk about what you do for the community (you must first belong to one). Talk about how you treat the people inside your company. Talk about that moment in which a prospect complained about your start-up or about you and how you dealt with it…

But most especially, let them do all the talking…  and LISTEN.

The real power and paradigm shift from Traditional Marketing to Social Media Marketing is not that we can talk to a lot more people now, but instead, we can now listen to them answering.

Chris Timuat

Social Media Manager. CEO Quurl

Increase your market with this start-up!

These series of guest posts are written by the teams attending the Tetuan Valley Startup School 2010 Fall edition. This post is from the geo2meet team, formed by Albert Morcillo and Nilo Morán.

In these days of economic crisis that we are living, every company knows that if they would survive, they need to sell their products or services to foreign countries. For this purpose, export companies can use www.icontainers.com.

Icontainers is the first online freight forwarder that lets companies do international transport bookings fast and with lower prices. It’s like a travel agency but instead of people moving goods.

In their web-site, you can calculate sea transport prices for LCL (Less Container Load) and full container load. You can book air services for LCL too. And all this to every port in the world.

Their services are generally aimed at SMEs and provide all transport services from its warehouse to the port or airport of destination, including the collection, customs clearance, international transport and insurance if applicable.

This start-up was founded in late July, 2007 (the website was not operational until the end of that year) as a result of a spinoff of a forwarding company and customs broker with more than 35 years experience, Metropolitana de aduanas y transportes SA. In April 2008, the business angels Octapris and Compass Private Equity invested in www.icontainers.com technology to reinforce and develop a plan for national growth. Today the company has over 150 active clients and performs an average of 100 shipments per month to various destinations. It closed in 2009 with over 750 thousand euros turnover ratios and now growth in the first half of 2010 is higher than 50%.

Currently, the company is undergoing expansion with the launch of the import version and a strategic plan that involves aggressive internationalization of the company, expanding it to US market.

www.icontainers.com